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Because eating less and working out more isn’t the answer anymore.
“If the old approach still worked, you wouldn’t be reading this.”
If you’re over 40 and trying to lose fat…
You’ve probably been told to:
• Cut calories
• Do more cardio
• Try intermittent fasting
• Push through fatigue
• “Just be more disciplined”
But here’s the truth:
What worked in your 20s probably won’t cut it now.
And in many cases, it’s doing more harm than good.
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⚠️ Why Fat Loss Gets Harder After 40
Your body isn’t broken—it’s just different.
After 40, you’re facing:
• Hormonal changes (like reduced estrogen/testosterone)
• More inflammation and recovery demands
• Greater stress load (family, work, poor sleep)
So when you cut calories too low or train like a maniac, it backfires.
This leads to burnout, muscle loss, and stalled fat loss.
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✅ What Actually Works for Fat Loss Over 40
1. Prioritize Strength Training (Not Just Cardio)
Muscle is the engine that drives metabolism.
Lifting weights 2–4x/week preserves muscle, improves insulin sensitivity, and keeps fat loss sustainable.
2. Eat Enough to Fuel Recovery
Yes, calories matter.
But after 40, the goal is to improve your body’s ability to use energy efficiently—not just deprive it.
We focus on:
• High protein intake
• Nutrient-dense meals
• Enough food to support training and hormonal health
3. Support Your Nervous System
Fat loss is easier when your body feels safe.
That means managing stress through:
• Quality sleep
• Breathwork or walking
• Smart training that stimulates—not smashes—you
4. Build Consistency Over Intensity
Crash diets, 6-week challenges, and extreme cleanses fail because they’re not sustainable.
We help clients win by building repeatable, realistic habits they can keep for life.
If it’s not sustainable, it’s not successful.
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🧠 Why We Built Our Program Differently
At Move Strong KW, we coach adults 40+ who are done with the old model of punishment-based fitness.
Our fat loss coaching includes:
• Smart strength training built around joint health and recovery
• Nutrition guidance tailored to your goals and lifestyle
• Progress tracking and check-ins to adjust your plan over time
• A team of expert coaches who keep you accountable—without the shame
No food guilt. No endless cardio. No one-size-fits-all diets.
Just a proven system that works with your body, not against it.
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👋 Ready to Lose Fat Without Burning Out?
You don’t need to do it alone.
Let’s build a plan that works for your life and your body—now and long-term.
👉 Book Your Free Discovery Session
Let’s ditch the guesswork and start moving forward—stronger, leaner, and better than ever.
Move Strong is located at 15 Shirk Pl., Kitchener, ON.